Your hiring process is part of your brand

Employers think their hiring process works. Candidates strongly disagree.

How big is the gap?

In a new report from HR software company Textio and research firm Kyle & Co., covered in The Globe and Mail in October, employers rate their interview experience +48, based on how likely they'd be to recommend it. Candidates: +3.

• 88% of employers say their interviews are usually or always structured. Yet 48% of candidates felt their most recent interview was at least partly improvised.
• A poor interview experience would be enough for 35% of candidates to stop buying from the company or reapplying.

Why does it matter?

I've lived both as a candidate: processes so clear and respectful that I walked out thinking "I want to work here", and others I still remember, for all the wrong reasons.

Your hiring process is part of your brand. These gaps are fixable, and that's what we look at in a recruitment process audit, with our specialist recruitment partner.

One question to ask yourself

When did you last go through your own hiring process as a candidate?

First published on LinkedIn