Fractional CRO or COO
A seasoned executive a few days a month or a few days a week, without the cost of a full-time role.
Services · 03 · For industry companies
Sell and run well
For health, wellness and insurance (life and health) companies: structured sales, and a company that can grow without everything resting on a few people.
Does this sound familiar?
- You sell to employers, insurers or brokers, but sales cycles keep stretching.
- Your sales rest on the founder or one key person.
- Your sales team has left, or needs a new direction.
- Your operations haven't kept up with growth: new sites, new clients, new tools.
- You need a seasoned executive, but not necessarily full-time.
These are good problems to have. They still need to be solved.
If a key person left tomorrow, how much of your revenue would leave with them?
Adding expertise doesn't always mean adding headcount
Selling in this industry has its own rules: several decision-makers, long cycles, privacy requirements and channels like insurers and brokers. We know them from both sides of the table.
B2B and B2B2C go-to-market
Clarifying your target customers, your message and your path to the buyer: employer, insurer, broker or advisor.
Distribution partnerships
Building the partnerships with insurers, brokers and advisors that speed up sales.
Sales structure and process
Clear roles, pipeline stages, account plans and review meetings that actually help.
Rebuilding a sales team
For organizations that lost their team or need to redirect it: diagnosis, structure, recruitment and coaching.
Operations and change management
Operations that keep up with growth, and teams guided through change: a new structure, new roles, new tools, including AI.
What you get
- A review of your sales and/or operations
- A 90-day plan with owners and deadlines
- Simple dashboards to track growth
- Regular, fractional presence and results tracking
Measured.Revenue, conversion rate, client retention, and the time your leaders get back.
Frequently asked questions
What is a fractional CRO or COO?
A seasoned executive who works with you a few days a month or a few days a week. You get the leadership you need without a full-time hire.
How long does a fractional engagement last?
Short, medium or longer term, depending on your needs. The goal isn't to stay indefinitely: an engagement often ends with defining the permanent role and hiring the right person for it.
We're a large organization. Is this for us?
Yes. We also help established organizations, for example to rebuild or redirect a sales team.
Why an industry specialist?
Because selling in this industry is unlike any other sale: multiple buyers, specialized channels, privacy requirements. You save months of learning.
Ways to work togetherBaseline review, project or monthly advisory. See pricing
Let's talk about your company.
A first 30-minute call, with no commitment, to see whether and how we can help.